My 22 year-old son, Bill Sharp, recently graduated from Illinois State University and launched his marketing career as a corporate marketing coordinator. He has worked tradeshows in Chicago and Las Vegas over the past 5 months.
How timely, then, to read the following tips for organizations who have tradeshow booths by marketing expert Sarah Landrum:
- Keep it interactive, using games and demonstrations to engage.
- Staff need to draw attendees into conversation.
- The booth itself should be simple. Focus displays on quality, not quantity.