I am very excited that the Chicago Association of Direct Marketing will sponsor its second Mobile Marketing Day in conjunction with its annual Results conference. The event will take place at Chicago’s Microsoft Conference Center on Thursday, April 18. Senior executives from advertising agencies, retailers, brands, financial services firms and publishers will discuss how key marketers plan their mobile strategy and tactics in a multichannel context. Click here for additional information, agenda and registration links.
CADM Board member Mickey Alam Khan, editor-in-chief of Mobile Marketer and other trade publications, has put together a stellar program featuring:
Brian Colbert, Vice President of Mobile Advertising Sales, Pandora
Sharon Knitter, Senior Director of Mobile, Cars.com
David Wygant, Vice President and General Manager of Mobile, Dictionary.com
Paul Kultgen, Vice President of Mobile, Nielsen
Hans Fredericks, Vice President of Mobile Business Development, comScore
Doug Rozen, Chief Innovation Officer of Meredith Xcelerated Marketing and Head of Mobile Practice, The Hyperfactory
Marty Collins, Director of Emerging Media, Microsoft
Tim Miller, President and John Styers, Executive Vice President, Summotext
Panelists from Acxiom, Catalina Marketing, Draftfcb, ExactTarget, Experian, Hipcricket, LeapFrog and Snipp
We in the association industry read about the implications mobile has on communication, marketing and delivering timely information to our members. Please join me on April 18.