Radical Shifts for Associations

The following is excerpted from the Sept/Oct 2012 issue of Associations Now:

  1. Crowdsource strategy.
  2. De-emphasize membership.
  3. Go all in on digital.
  4. Eliminate budgets.
  5. Collaborate everywhere.
  6. Build a strategically legitimate board.

From “Six Radical Shifts Associations Can Make Today to Thrive in a New World” by Jeff De Cagna.

About Glenda Sharp

I am a Certified Association Executive with more than 25 years of association management experience. I am principal of Sharper Associations, a full service association management and consulting firm. My clients include the Chicago Association of Direct Marketing, National Speakers Association-IL Chapter, SIETAR USA, West Suburban Bar Association, Collaborative Law Institute of Illinois, PR consultant Deborah Weixl, and author Harry Sharp.

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