Millennial Branding and Internships.com released a study of 1,345 American college students. The participants, who have grown up with the Internet, indicated that they envision that virtual and social media will drive the future of learning.
- 39% indicated learning would be more virtual. 19% said that social media will be used in the future.
- 50% indicated that they do not require a traditional classroom for learning. However, 78% believe it is easier to learn in the classroom than online.
- $3% believe that online education will be equivalent or superior to traditional colleges.
“Associations need to engage millennial attendees by using social media before, during, and after your event,” reports Associations Now Deputy Editor Samantha Whitehorne. “In a virtual environment, this is an important way for attendees to form and continue relationships with one another. Also encouraging in these results is that students see the quality in online learning, meaning that they will likely be more open to registering and trying out virtual offerings than previous generations.” See “The Future of Learning, According to Millennials,” Associations Now, June 21, 2013.
How is your association engaging Millennials? I look forward to hearing from you.