Emails and Mobile Devices: Are Your Members Reading Yours?

Are you sending your organization’s emails in a format that may be read on a mobile device?  If not, you really need to reconsider.  According to online marketing company Constant Contact, 88% of people between 18 and 30 years of age read email via their mobile devices.  Further, 85% of those between 31-39 read email via their mobile devices.

Constant Contact’s Dave Gebhardt offers five email tips:

  1. Be concise in content and format.
  2. Use single column formatting.
  3. Use a single, clear call to action.
  4. Use a minimum of 11-point font in your message, 22-point for headlines.
  5. Only use essential images.  Android’s default turns off images, so be certain to use the image descriptions.  It’s also a best practice in reaching out to visually impaired members.

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About Glenda Sharp

I am a Certified Association Executive with more than 25 years of association management experience. I am principal of Sharper Associations, a full service association management and consulting firm. My clients include the Chicago Association of Direct Marketing, National Speakers Association-IL Chapter, SIETAR USA, West Suburban Bar Association, Collaborative Law Institute of Illinois, PR consultant Deborah Weixl, and author Harry Sharp.

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