Today I participated in a webinar presented by Kinsey Mahan of MemberClicks, an association management system that one of my clients utilizes. She discussed Your Website: The Mothership of Online Member Engagement. Kinsey provided the following tips on website content: … Continue reading
A few years ago, I accompanied my mother-in-law to several medical exams. Various physicians would greet her with a handshake, and I was a tad embarrassed that she ignored them. So, I shook their hands. She later explained that she … Continue reading
Even small associations and nonprofits now embrace digital marketing. They recognize the importance of SEO [Search Engine Optimization], so their messages may be found via Google, Yahoo, Chrome, Bing and other search engines — and YouTube – now the world’s second … Continue reading
Do you participate in conference calls? I find that rarely a week passes by without 2-3 telephone meetings. This hilarious video really hits close to home. Enjoy!
According to The Speaker Report: The Use of Professional and Industry Speakers in the Meetings Market, organizations have increased their speaker budgets over the last two years. And, they expect speakers to participate beyond the presentation. They expect them to participate in the … Continue reading
Here are average association email metrics released by Informz 2013 Email Marketing Benchmark report: 98% delivery rate 32% open rate 21% click rate .05% unsubscribe rate How does your association stack up? I have some work to do! Source: Association Forum, … Continue reading
Are you sending your organization’s emails in a format that may be read on a mobile device? If not, you really need to reconsider. According to online marketing company Constant Contact, 88% of people between 18 and 30 years of … Continue reading