Association Email Metrics: How Does Your Association Measure?

Here are average association email metrics released by Informz 2013 Email Marketing Benchmark report:

  • 98% delivery rate
  • 32% open rate
  • 21% click rate
  • .05% unsubscribe rate

How does your association stack up?   I have some work to do!

Source:  Association Forum, Oct 2013, p. 6.

About Glenda Sharp

I am a Certified Association Executive with more than 25 years of association management experience. I am principal of Sharper Associations, a full service association management and consulting firm. My clients include the Chicago Association of Direct Marketing, National Speakers Association-IL Chapter, SIETAR USA, West Suburban Bar Association, Collaborative Law Institute of Illinois, PR consultant Deborah Weixl, and author Harry Sharp.

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